Recognizing the Signs: New Alzheimer’s Data Prompts Urgent Awareness Push

As June marks Alzheimer’s & Brain Awareness Month, the Alzheimer’s Association is amplifying efforts to educate the public on the early warning signs of Alzheimer’s disease, with new data revealing that over 7 million Americans are currently living with the disease—a number projected to double by 2060.

Speaking with Radio Catskill, Dr. Carl V. Hill, Chief Diversity, Equity and Inclusion Officer at the Alzheimer’s Association, emphasized the pressing need for early detection. “Alzheimer’s is the sixth leading cause of death among those 65 and older,” Dr. Hill noted. “Early recognition can lead to timely interventions, support, and potentially access to new treatments that slow cognitive decline.”

For families like mine, the signs often go unnoticed. Dr. Hill pointed out that loved ones are usually the first to observe subtle changes—difficulty managing finances, losing track of dates, or making poor decisions that deviate from lifelong patterns.

“Normal aging might include occasionally misplacing items or forgetting appointments,” said Dr. Hill. “But Alzheimer’s can manifest as repeated memory loss, confusion with time, or challenges in completing familiar tasks.”

One major concern is the disparity in diagnoses and care. Black Americans are nearly twice as likely to develop Alzheimer’s or other dementias, yet often go undiagnosed. According to Dr. Hill, socioeconomic factors and higher incidences of conditions like diabetes and heart disease are likely contributors.

To combat these challenges, the Alzheimer’s Association and the Ad Council have launched a new wave of public service announcements under the “Some Things Come with Age” campaign. These ads spotlight meaningful family moments and gently educate viewers on signs that shouldn’t be ignored.

Dr. Hill encouraged families to visit 10signs.org for resources and guidance. “It’s never too early to speak with a doctor,” he said, underscoring the importance of acting before the disease progresses beyond the early stages, when treatments are most effective.

For more support, the Alzheimer’s Association provides a 24/7 helpline at 1-800-272-3900.