Hannah Bonaguro isn’t entirely sold on the phrase people use most often to describe her shop.
“I’m not sure why everyone calls it a hidden gem,” she said. “I’m like, it’s not hidden. But I guess it’s a little bit off the beaten path.”
That distinction hasn’t stopped people from finding All Sorts — a vintage shop, cafe and pop-up food space in downtown Hancock — largely through social media and online searches. This month, the business celebrates its third anniversary.
“Instagram has definitely — that is, I think, how we’re in business,” Bonaguro said. “People discovering us online. Even Brooklyn customers and clients who have houses up here or vacation up here have kind of followed along with our journey. I just think it’s guiding them in the door.”
At the same time, Bonaguro said, some of the people closest to home are still surprised the shop exists at all. “A lot of people don’t even know that I’m here,” she said. “I’ll meet people that work in town that didn’t even know there was a coffee shop in town. I find that kind of confusing.”
All Sorts, located at 169 East Front St., opened in December 2022 as a shop focused on vintage items and provisions. Since then, it has expanded to include coffee, baked goods, cakes and an evolving slate of food pop-ups and occasional dinner service.
Bonaguro grew up in northern New Jersey and attended Bard College at Simon’s Rock in the Berkshires. After graduating, she spent about 15 years in New York City working as a barista and cafe manager, often in vintage stores, and hosting a Sunday night vegetarian supper club.
During the pandemic, she opened Your Other Left Ear, a project space-turned-retail shop in Fort Greene, Brooklyn.
“So we opened a pop-up, and it was primarily vintage,” she said. “There was no food component at all.”
That shop ran for about three years, overlapping with the opening of All Sorts.
“During that time, we opened All Sorts and kind of added another state outpost,” Bonaguro said. “Then we added the cafe stuff back in.”
The result, she said, was a full circle moment.
“I kind of went from food industry, to retail, and then back to retail and hospitality and food again,” she said.
For a period, Bonaguro traveled back and forth between the city and Hancock, working in Brooklyn during the week and running All Sorts on weekends.
“For a while there was overlap, and I was back and forth trying to get this going on the weekends and working in the city all week,” she said.
Eventually, the Catskills operation demanded more attention.
“When we opened, we didn’t know it would be such a food place,” she said. “It just became clear that that’s what was needed, and I would need to be here more days than just Friday through Sunday.”
She phased out the Brooklyn shop and merged its following and website into All Sorts. The shop hosted its first pop-up in May 2023 with weekend pizza service. Since then, All Sorts has collaborated with a range of chefs, including Outer Space — an Iranian-inspired pop-up kitchen — and the Casa Masa Project, led by Bethel resident Mercedes Golip.
Golip hosted a Fourth of July weekend pop-up at All Sorts this summer.
“I had been to All Sorts before as a customer, and I found that place super charming,” Golip said. “It feels like a living room. You’re surrounded by art and cookbooks and baked goods, and Hannah’s personality is super warm and cozy.”
She said the partnership worked because of shared values.
“Hannah and I share the same ethos — slow, local, handmade, reuse, recycle,” Golip said. “I was immediately in love with all the farmers that she sources food from. It was just a really natural collaboration.”
Looking ahead, Bonaguro hopes to apply for a beer and liquor license and expand regular dinner service.
“It’s something I’ve been interested in from the start,” she said. “But without the infrastructure — staff, a fully built-out kitchen — it’s just been me building it slowly.”
Now, three years in, she said the timing feels right.
“I don’t want to just serve what I serve at the cafe during the day at night,” Bonaguro said. “I want to take it to the next level and become a dinner spot. I didn’t want to bite off more than I could chew.”
Outside the shop, Bonaguro recently appeared as an extra in Marty Supreme, a film starring Timothée Chalamet and scheduled for release on Christmas Day. She also helped casting directors recruit residents from Hancock.
All Sorts, she said, will continue to evolve — but always at its own pace.
“I think in the new year this is what we’re going to try to do,” she said. “Yeah, that’s new news. Cat’s out of the bag.”
Image Credit: All Sorts
Note: This article was updated December 23 to correct the last name of Mercedes Golip, not Goliat.